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REEEEEEWWIIIIIIIND

Kärcher
Mitteldruck

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Aufgabe

Die Mobile Pressure Cleaner von Kärcher stehen für ultimative Freiheit und Flexibilität, wenn es um die Reinigung im Freien geht. Aufgabe war es, die einfache Handhabung der Geräte maximal prominent herauszustellen.

Idee

Rewind and Repeat. Einmal schmutzig stellen die Mobile Pressure Cleaner in Nullkommanichts wieder alles auf Sauber.

Umsetzung

Clips, Printmotive und Social Media Ads machen richtig Bock auf draußen. Also raus mit euch, die Mobile Pressure Cleaner machen’s wieder rein.

LOUP Kaercher Mitteldruck Case LOUP Kaercher Mitteldruck Case LOUP Kaercher Mitteldruck Case LOUP Kaercher Mitteldruck Case

Die Mobile Pressure Cleaner von Kärcher sind perfekt für alle, die draußen zu Hause sind und bei denen Trailrunning, Camping und Downhilling in Dauerschleife laufen. Die Botschaft: Macht euch dreckig, denn sauber ist kein Problem.

Auf Social und Digital zieht der Kampagnen-Duktus durch wie Usain Bolt auf 100 Meter. Die unterschiedlichen Welten der Zielgruppen werden vom Stakkato-Claim und der Rein-in-den-Matsch-Visualität zusammengehalten. Ergebnis: Konkurrenz auseinandergenommen.

LOUP Kaercher Mitteldruck Case
LOUP Kaercher Mitteldruck Case
LOUP Kaercher Mitteldruck Case
LOUP Kaercher Mitteldruck Case
LOUP Kaercher Mitteldruck Case
LOUP Kaercher Mitteldruck Case
LOUP Kaercher Mitteldruck Case
LOUP Kaercher Mitteldruck Case

Die Kampagne brettert nicht nur über die Screens dieser Erde. Sie macht auch Bock, sich analoge Werbeflächen in Dauerschleife reinzuziehen. Unser Ré­su­mé: Absolut printtauglich!

LOUP Kaercher Mitteldruck Case LOUP Kaercher Mitteldruck Case LOUP Kaercher Mitteldruck Case LOUP Kaercher Mitteldruck Case
LOUP Kaercher Mitteldruck Case

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