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Markenstrategie und Corporate Design für puntus

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Aufgabe

Mit dem Verkauf des Produktgeschäfts verlor die USU Digital Consulting gleichzeitig auch die Namensrechte an USU. Aus diesem erzwungenen Rebranding erwuchs die Chance, eine eigenständige Identität zu entwickeln, die Herkunft und Zukunft verbindet und puntus als klar positionierte Digital- und IT-Beratung im Markt verankert.

Idee

Aim high. Wir positionieren puntus als Beratung, die Transformation nicht begleitet, sondern gestaltet. Der Name steht für Impuls, Präzision und den entscheidenden Moment, an dem Potenziale realisiert werden.

Umsetzung

Neue Marke, neues alles. Wir haben die gesamte Palette der Markenentwicklung bespielt – von der Markenstrategie bis hin zum Corporate Design. Mit der Definition des Markenkerns, der Vision, der Mission und des Versprechens sowie eines Claims, der einen klaren Anspruch nach innen und außen formuliert, entstand ein starkes Markenfundament, das als Sprungbrett für die Corporate-Design-Entwicklung diente. Das Ergebnis: ein vollständiges, skalierbares Designsystem inklusive Typografie, Farbwelt, Layoutsystem, Bildsprache, Iconografie, Anwendungen und Templates – konsistent und regelbasiert.

Corporate Design mit Charakter. Im Zentrum steht ein klares, regelbasiertes System aus Wortmarke, Typografiekonzept und einem reduzierten, kontrastreichen Farbsystem. Das Zusammenspiel dieser Elemente lädt die Marke mit Anspruch, Präzision und Seriosität auf und grenzt sie klar von generischen Tech-Ästhetiken ab.

Grafik mit Logo und neuem Claim Farbwelt und Colorcodes der Marke puntus Typografie der Marke puntus
Aufgeschlagene Broschürendoppelseite in warmen atmosphärischem Licht, dass auf die Icons fällt.

Werte als Treiber der Marke. Geschärft und mit Emotionalität aufgeladen. Die Werte von puntus spiegeln den Anspruch wider und verstärken dadurch die Positionierung der Marke als Game Changer in entscheidenden Momenten.

Icons for a new icon. Präzise Linienführung, reduzierte Formensprache, klare Geometrie und gezielte Akzentuierung durch Dynamic Orange: ein vollständig neues Icon-System ergänzt die visuelle Identität um eine funktionale Ebene.

Knotenpunkt, der Knoten löst. Die neue Website übersetzt die Markenstrategie in ein digitales Erlebnis.

Consulting, aber klar. Klare Struktur, präzise Sprache, reduzierte Gestaltung. Keine Buzzwords. Keine Effekte ohne Funktion. Die Website bietet Orientierung, Haltung und Substanz.

Website ansehen

Von Word-Vorlage bis Whitepaper. Alle Kommunikationsmittel wurden im neuen Design entwickelt und vereinheitlicht. So wird Marke nicht nur sichtbar, sondern im Arbeitsalltag erlebbar.

Whitepaperdesign auf dem iPad
Wordvorlage ausgedruckt

Consistency is king. Das modulare Rastersystem ermöglicht maximale Flexibilität bei gleichbleibender Markenpräzision. Ob Präsentation, Whitepaper oder LinkedIn-Post – jedes Asset folgt derselben klaren Logik.

Platform fueled templates. Die neue Markenplattform befeuert eine klare Gestaltung, präzise Botschaften und somit eine konsequente Markenführung – auch auf Social. Die Social-Media-Templates übersetzen die strategische Positionierung in relevante Inhalte und sorgen für Wiedererkennbarkeit im digitalen Raum.

Social Media Posts eingebettet im Markendesign
Detailshot des Markenicons in mattschwarz auf einem schwarzen Hoodie

Marke braucht Merch. Merchandise-Elemente tragen die neue Identität in den Alltag als sichtbares Zeichen für einen gemeinsamen Anspruch.

Detailshot einer Access Card
Detailshot einer Tennissocke mit Markensymbol

It's a people business. Beratung lebt von Vertrauen. Die neue Marke stärkt die Identifikation der Mitarbeitenden und macht Haltung nach außen sichtbar. Wichtig dafür: viel Vorarbeit in Workshops, Transparenz und Commitment. All das hat dafür gesorgt, dass der Markenprozess nicht nur geschmeidig durchlief, sondern auch alle Beteiligten Feuer gefangen haben für den neuen Auftritt.

Workshop-Situation mit Geschäftsführer Workshop-Situation an einer Wand mit Buzzwords Workshop-Situation an einer Wand mit Buzzwords

Could be you?

Ready when you are.
Wir freuen uns auf neue Chancen.
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