background
Profession meets passion.

Employer Branding 
Outletcity Metzingen

Startseite der Karriereseite der Outletcity Metzingen auf verschiedenen Devices

Challenge ACCEPTED

Aufgabe

Die Outletcity AG, das Unternehmen hinter dem Fashion-Sale-Tempel Outletcity Metzingen, sucht professionsübergreifend etwa 400 neue Mitarbeitende. Besonders gefragt sind Talente aus der IT-Branche. Doch die Konkurrenz ist groß und auch die weniger bekannte Outletcity AG steht im Kontrast zur Strahlkraft der weltbekannten Modemarken. Die Herausforderung: Im umkämpften Wettbewerb bestehen und IT-Profis für die Fashionbranche zu begeistern.

Idee

Welcome to New Work: einem Ort, den du aktiv mitgestalten kannst. Die Outletcity Metzingen ist die Stadt der Überzeugungstäter – und die sind purpose driven. Mit Motivation, Individualität und Teamwork schaffen sie gemeinsam Großes und verleihen der Outletcity ein Gesicht.

Umsetzung

Für die Kampagne haben wir authentische Mitarbeitende ins Rampenlicht gerückt: als Models, Testimonials und New Worker. Gemeinsam verbanden wir den Begriff Fashion mit Profession und schufen eine kreative Klammer. Für die Positionierung von Metzingen als Omnichannel-Outletcity setzten wir auf eine überregional angelegte Kampagne. Mit dabei: Plakate, Events, Giveaways sowie zahlreiche Online- und Social Media-Assets.

Disziplinen

  • Strategische Konzeption
  • Art Direction
  • Branding / Corporate Design
  • UX / UI Design
  • Backend & Frontend-Entwicklung

Ergebnis

  • 30 Neueinstellungen 6 Monate nach Livegang der Seite
  • Employer Branding Award
  • Zielgruppenspezifische Markenkommunikation
  • Neue Website
  • Neue Bildwelt
Kampagnenmotiv mit Testimonial inmitten von Illustrationen

LOUP x Marina Achtoforidou. Wie in der Fashionbranche üblich, haben auch wir eine freshe Collabo an den Start gebracht: Gemeinsam mit Marina Achtoforidou haben wir das Leitkonzept „Profession Metropole“ entwickelt, das vor allem die Vielzahl und die Diversität an verschiedenen Jobs reflektiert. Die Mitarbeiter der Outletcity verstehen wir als Einwohner.

Kampagnenmotiv als großes Banner an einer Hausfassade

Profession meets passion. Unter unseren Dächern teilen Menschen mit den unterschiedlichsten Talenten ihr Wissen und vor allem eine gemeinsame Vision: Das Shopping-Erlebnis von Millionen Besuchern zum echten Happening zu machen.

Plakatwerbung in der City mit dem Kampagnenmotiv

Community State of Mind. Die New Worker haben eines gemeinsam: Sie sind Überzeugungstäter. Für sie zählt nicht nur was sie tun, sondern vor allem weshalb. Um dieses purpose-driven Mindset authentisch zu transportieren, haben wir die Einwohner der Outletcity und Holy-Mitarbeiter für uns sprechen lassen und als Testimonials eingesetzt.

Kampagenmotiv: Testimonial inmitten von Illustrationen Kampagenmotiv: Testimonial inmitten von Illustrationen Kampagenmotiv: Testimonial inmitten von Illustrationen Kampagenmotiv: Testimonial inmitten von Illustrationen Kampagenmotiv: Testimonial inmitten von Illustrationen Kampagenmotiv: Testimonial inmitten von Illustrationen Kampagenmotiv: Testimonial inmitten von Illustrationen

Real people, real statements. Für Social Media und einschlägige Jobportale haben wir Visuals entwickelt, die aktuelle Mitarbeitende mit individuellen Titeln und motivierenden Botschaften zeigen. Und das berufsübergreifend: So verdeutlichen wir, dass auch UX-DesignerInnen und HR-ManagerInnen mehr eint, als man meint. Passend zu den Jobprofilen wurden zusätzlich Illustrationen und Schlagworte ergänzt.

Phone
Ansicht auf Social Media
Laptop
Ansicht Web Stellenanzeige

Mobile: first. Career: fast. Im Recruiting setzen wir voll auf mobile first: Mit fashionablen Ads auf LinkedIn, Xing und Instagram haben wir uns organisch in den Feed der Gen Y eingenistet und es geschafft, herauszustechen. Der Weg zur Stelle: asap (as short as possible). Per Swipe-Up gelangt die Zielgruppe auf die neue Karriere-Landingpage karriere.outletcity.com  – und schneller zum Traumjob, als sie sich es erträumen kann. 

loup-ocm-messestand.webp

RESULTS RESULTS

Award-winning Employer branding. Seit dem Livegang im Juli 2021 wurden über 300 New Worker eingestellt – Tendenz steigend. Dafür gab es von alten und neuen Mitarbeitenden tosenden Beifall. Und von der Jury? Einen Employer Branding Award als beste Arbeitgebermarke.

Could be you?

Ready when you are.
Wir freuen uns auf neue Chancen.
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