background
Tradition neu gedacht.

Corporate Design 
MÖRK

CHALLENGE ACCEPTED

Aufgabe

Das Traditionsunternehmen MÖRK hat sich gewandelt: weg vom klassischen Bauunternehmen, hin zu einem modernen Ingenieurdienstleister. Zum Angebot gehören smarte Lösungen in Bau, Planung und nachhaltiger Energie. Um diese Entwicklung nach außen zu kommunizieren, setzt MÖRK auf die Modernisierung der eigenen Marke. Im Fokus: Durch Allround-Kompetenz punkten und dadurch Mitarbeitende und Neukund*innen für sich begeistern.

Idee

In guten Händen: MÖRK ist die Kommunikation der christlichen Werte an die Kunden besonders wichtig – sowohl im neuen Corporate Design als auch in der gesamten Kommunikation. Aus diesem Grund bewahren wir mit dem Rebranding die Tradition des Unternehmens und übersetzen sie gleichzeitig in die Moderne.

Umsetzung

Mit einer neuen Markenstrategie haben wir die Positionierung von MÖRK als Spezialisten für Architektur, Bau und Immobilien hervorgehoben. Der Claim, der diese Stellung im Markt untermauert: In guten Händen. Die Positionierung greift die christlichen Werte auf und betont die Nähe zu Kund*innen und Mitarbeitenden. Für das neue Corporate Design haben wir alte Gestaltungselemente übernommen und in ein modernes Design mit frischer Bildwelt und Logo-Hierarchie integriert – perfekt für die neue Website, Messeauftritte, Präsentationsvorlagen, einen Recruiting Funnel und vieles mehr.

Disziplinen 

  • Markenpositionierung 
  • Markenstrategie Art Direction 
  • Branding / Corporate Design Entwicklung 
  • UX / UI Design 
  • Back end & Front end Entwicklung

Ergebnis

  • Neues Corporate Design
  • Überarbeitetes Logo
  • Neuer Markenauftritt / Geschäftsausstattung
  • Zielgruppenspezifische Markenkommunikation
Design Grußkarte

Die rote MÖRK-Raute feiert ihr Comeback! Früher das zentrale Designelement, wurde es später durch die verschiedenfarbigen Logos der einzelnen Sparten ersetzt. Heute lassen wir die Logo-Historie wieder aufleben – mit einem frischen Makeover. Das markante, traditionelle Rautenmuster vereint die Identität nach innen und die ineinandergreifenden Gewerke nach außen. Es sorgt für starke Wiedererkennbarkeit, maximale Aufmerksamkeit und hohe Prägnanz. So bieten wir den verschiedenen Inhalten einen flexiblen, modularen Rahmen.

Kampagnenmotive mit Grafiken aus den Logoelementen Kampagnenmotive mit Grafiken aus den Logoelementen Kampagnenmotive mit Grafiken aus den Logoelementen

One roof, many skills. Die größte Herausforderung bei der Gestaltung der neuen Website war es, die Kompetenzbereiche Architektur, Bau und Immobilien sowie die verschiedenen Geschäftsfelder klar und differenziert darzustellen. Dabei sollten die Marke, das Unternehmen und die Employer Brand ihren angemessenen Platz erhalten. Unsere Lösung: eine umfangreiche und strukturierte Menüführung. Sie ermöglicht es, die einzelnen Bereiche übersichtlich abzubilden und deutlich voneinander abzugrenzen.

Website Ansicht von Mörk Website Ansicht von Mörk Website Ansicht von Mörk Website Ansicht von Mörk Website Ansicht von Mörk
Phone
Screenshot des mobilen Webdesigns für Mörk Screenshot des mobilen Webdesigns für Mörk Screenshot des mobilen Webdesigns für Mörk Screenshot des mobilen Webdesigns für Mörk
Laptop
Screenshot der Desktopansicht des Webdesigns für Mörk Screenshot der Desktopansicht des Webdesigns für Mörk Screenshot der Desktopansicht des Webdesigns für Mörk
Titel der Unternehmensbroschüre
Editorial Design – Innenseite der Unternehmensbroschüre Editorial Design – Innenseite der Unternehmensbroschüre Editorial Design – Innenseite der Unternehmensbroschüre Editorial Design – Innenseite der Unternehmensbroschüre

Authenticity in action. Menschlichkeit. Nähe. Authentizität. Werte, die bei MÖRK gelebt werden. Wir machen diese Attribute sichtbar und zeigen die Mitarbeitenden in ihrem täglichen Arbeitsumfeld. Mit einer natürlichen Bildsprache im Reportage-Stil entsteht ein visueller Auftritt, der sowohl Architekturkompetenz als auch Verbundenheit vermittelt – ganz im Stil der christlichen Wertvorstellungen.

Mitarbeitershooting im Büro von Mörk
Mitarbeitershooting im Büro von Mörk
Mitarbeitershooting im Büro von Mörk
Mitarbeitershooting im Büro von Mörk

RESULTS RESULTS

Building a company all-rounder. Durch die Modernisierung und Neustrukturierung der Unternehmensmarke ist es uns gelungen, die Allrounder-Kompetenz von MÖRK eindrucksvoll darzustellen. Das neue Corporate Design wird bis heute vom Unternehmen begeistert angewendet und kontinuierlich weiterentwickelt. Es unterstützt das Unternehmen dabei, neuen und alten Mitarbeitenden sowie Kunden Geschichten zu erzählen, die begeistern und damit den Unternehmenserfolg voranzutreiben.

Could be you?

Ready when you are.
Wir freuen uns auf neue Chancen.
Kontakt
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